Waiting for a crisis the disrupt your plans is an ill-advised policy. Its not a matter of if, but when a crisis will strike. The Crisis Response Planning process helps teams conduct advance planning and organizing for several predictable disruptive events, from severe weather and brand threat, to medical and public safety emergencies. Unity and readiness are the best postures for a leadership team in such crsis, and the Crisis Response Planning process with help your team acheive both.